At Liquid Agency, I led the first integrated Research & Analytics function, embedding AI to accelerate insights and trend detection—shaping brand, customer, and employee strategies for Fortune 100s and emerging brands

When inflation and slowed velocity challenged growth at Impossible Foods, I conducted custom research and data analysis with verified buyers to uncover what truly attracts and retains customers, then delivered insights-driven recommendations and partnered cross-functionally to implement them—resulting in 3X market penetration within 18 months and a scalable revenue growth plan for continued expansion.

I also created the first Brand Playbook, now leveraged across all customer sales pitches and onboarding.

At Kimberly-Clark, I reversed a 7-year sales decline by using data-driven storytelling to sell in 100% of new products, save at-risk items, and strengthen retailer partnerships—restoring the business to profitability.

I led insights and positioning for the launch of Fresh Step Clean Paws, and created an innovative new segmentation methodology that shaped brand messaging and retailer sell-in. The result: $50M in first-year sales—double projections—and recognition on the IRI Pacesetters list.

At Kimberly-Clark, I saved U by Kotex from being discontinued after P&G lobbied a major retailer to drop the brand. Using insights from my analysis, I built a compelling data story proving the brand drove incremental revenue, attracted new customers, and grew category sales. Not only did I secure the brand’s shelf presence, I also sold in new product lines and influenced corporate strategy to protect U by Kotex at other retailers.