When inflation and slowed velocity challenged growth at Impossible Foods, I conducted custom research and data analysis with verified buyers to uncover what truly attracts and retains customers, then delivered insights-driven recommendations and partnered cross-functionally to implement them—resulting in 3X market penetration within 18 months and a scalable revenue growth plan for continued expansion.

I also created the first Brand Playbook, now leveraged across all customer sales pitches and onboarding.

At Liquid Agency, I led the first integrated Research & Analytics function, embedding AI to accelerate insights and trend detection—shaping brand, customer, and employee strategies for Fortune 100s and emerging brands

At Kimberly-Clark, I reversed a 7-year sales decline by using data-driven storytelling to sell in 100% of new products, save at-risk items, and strengthen retailer partnerships—restoring the business to profitability.

I led insights and positioning for the launch of Fresh Step Clean Paws, and created an innovative new segmentation methodology that shaped brand messaging and retailer sell-in. The result: $50M in first-year sales—double projections—and recognition on the IRI Pacesetters list.

At Kimberly-Clark, I saved U by Kotex from being discontinued after P&G lobbied a major retailer to drop the brand. Using insights from my analysis, I built a compelling data story proving the brand drove incremental revenue, attracted new customers, and grew category sales. Not only did I secure the brand’s shelf presence, I also sold in new product lines and influenced corporate strategy to protect U by Kotex at other retailers.